Blockchain technology remains a niche topic in the German economy. According to the current W3NOW study, only three out of a hundred German companies use blockchain solutions, even though the potential is great. Despite this low number, there are early signs of movement, particularly in specific industries such as financial services and digital identities.
Usage at a low level, but potential exists
Despite its versatile uses, blockchain is the technology behind it Bitcoin (BTC)hardly used in Germany. According to that W3NOW final report Only 3.1 percent of companies use blockchain solutions – a decline compared to 2023. For comparison: Artificial intelligence is experiencing a boom in German companies and is now used by 27 percent. However, the 4.1 percent of companies that are planning to introduce blockchain give hope.
The technology is particularly active in the areas of financial services (54 percent), digital identities (31 percent) and marketing (28 percent). Blockchain is also playing a growing role in license management and gaming. However, penetration remains low as technical and regulatory hurdles make implementation difficult.
Challenges and recommendations for action
There are clear reasons for companies’ reluctance. Frequently cited obstacles include regulatory uncertainty (36 percent), technical complexity (33 percent) and a lack of specialist knowledge (32 percent). In addition, the often critical media reporting (31 percent) has a deterrent effect.
Nevertheless, companies show that Blockchain are already using, confidence: Eight 89 percent are planning further investments in 2024, and 60 percent want to hire more employees for blockchain projects. A clear trend is emerging in the use of public-permissionless blockchains, which at 76 percent are clearly preferred to private-permissioned blockchains. This is a clear statement for transparency, democratization and digital sovereignty.
The W3NOW report recommends concrete measures to drive blockchain adoption. In addition to a Europe-wide regulation and specific funding programs, sandbox programs and a stronger link between blockchain and artificial intelligence could accelerate development.
Conclusion: Germany at a crossroads
Although blockchain usage is currently stagnating at a low level, many companies see the potential of the technology. If the proposed measures are implemented, Germany could play a significantly stronger role in blockchain development in the coming years. The next few years will be crucial as to whether blockchain technology can become established in this country.
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