From the 2025 season, Bitpanda, Europe’s leading platform for Digital assetsOfficial partner of the ATP Tour and several important ATP tennis tournaments in Europe. The cooperation includes an impressive presence at 59 tournaments in 29 countries, including top-class ATP 500 and ATP 250 events such as Munich, Hamburg, Basel, Halle, Stuttgart, Kitzbühel, Mallorca and Geneva.
More than sponsorship: Bitpanda brings fans closer to the game
With this step builds Bitpanda its growing sports sponsoring portfolio. The company is already cooperating today renowned sports organizations such as FC Bayern Munich, AC Milan, Paris Saint-Germain and with international stars of the NFL.
The partnership promises for tennis fans and members of the Bitpanda community Exclusive experiences: Competitions, Meet & greets With players, special content around the tournaments and other fan events, intensive brand experience should ensure. The aim is to further increase the brand awareness of Bitpanda in the sports enthusiastic target group and to raise the interaction with fans to a new level.
Driving excellence on and off the court 🎾
Tennis is almost, strategic, and all about precision … just like investing.
That’s why the @Attour and @Bitpanda Are teaming up. A sport where every move counts meets a platform designed for informed and strategic financial decisions.… pic.twitter.com/7yvqb38mk0
– Bitpanda (@bitpanda_global) April 15, 2025
The starting signal for a multi -year partnership between Bitpanda and the ATP
Eric Demuth, CEO and co -founder of Bitpanda, sees one in the partnership with the ATP “Logical next step” In the company’s sports sponsoring strategy.
“We already work with some of the most successful tennis stars such as Alexander Zverev, Dominic Thiem and Stan Wawrinka. Now work together with the ATP to use the worldwide popularity of tennis and the reach of one of the most respected sports organizations in the world.
The tennis community is ideal for the Bitpanda target group, which enables an effective address and strengthens the brand presence.
Daniele Sanó, Chief Business Officer of the ATP, also emphasizes the increasing relevance of digital assets in sports and welcomes Bitpanda’s innovative strength in the field of fan engagement-a central element of the new partnership.
The partnership officially started with a joint opening event as part of the BMW Open in Munich and marks the start of a multi -year cooperation.
With this cooperation, Bitpanda once again underlines his ambitions to be visible on the largest sports stages in Europe and worldwide – not only as a financial platform, but as an active designer of the digital and sporting future.