The city of Zug is internationally known as that “Crypto Valley” and comes frequently In our news before. Now, as the first community in Switzerland, she has a publicly accessible one Metaverse introduced. The city not only underlines its reputation as a location of the innovation, but also shows how digital technologies can be integrated into public administration and urban development. The project is a concrete example of how municipalities can actively shape digital change.
A virtual city for citizens, companies and tourists
The Zug Metaverse was on the platform Spatial Developed and offers various digital rooms-including an auditorium, meeting rooms and a virtual roof terrace. These rooms are available for events, meetings or network formats and can be used by citizens, companies or organizations.
In addition, information about municipal services can be obtained, companies have the opportunity to present themselves digitally, and tourists can virtually explore the city. This creates a digital meeting room that links both public and economic interests. Zug uses modern technology here to complement real structures sensibly – and thus create a model that could also be relevant for other cities.
Another step in Zug’s digital strategy
The Metaverse project is part of a long-term strategy of Zug to actively promote digital innovation. As early as 2017, the city introduced a blockchain-based digital ID-a move that attracted international attention. With the entry into the metavers, Zug is now relating to another key technology in the coming years.
It is not just about new communication channels, but also about economic perspectives: virtual spaces open up new forms of cooperation, reduce physical barriers and could enable new business models in the long term. Especially in the context of web3 and decentralized platforms, the metaverse offers an experiment field for cities, companies and administration.
It was already known that train in the crypto world is a pioneer: in the canton you can even do taxes directly in Bitcoin (BTC) or settle ether (Eth). With the entry into the metavers, the city is now taking the next step of its digital agenda – and once more proves that it is ready to take new ways and to actively integrate future technologies into society.