The luxury clock market has become a moving side in recent years. What was once considered an exclusive timepiece for lovers has increasingly established itself as a asset class.
Particularly coveted models such as Patek Philippe and Rolex achieve prices on the secondary market that can be many times the original purchase price.
While the market is now going through a correction phase after a strong upswing, certain collectibles are still very popular with investors.
The current state of the luxury watch market
After a clear boom during Corona pandemic, the market for high-quality timepieces is now experiencing a noticeable cooling. In many models, price returns between 30 and 40 percent are recorded.
Nevertheless, the current values are still significantly above the level of 2019, which underlines the long -term value resistance of this asset class.
Newer Rolex models such as the Daytona and GMT Master II are particularly affected by the price declines. At the height of the watch boom, these were sometimes only available with considerable surcharges at the official list price.
The sales figures of the large auction houses such as Phillips and Anti -quorum reflect this development. While new record prices have been achieved regularly in recent years, the dynamics in the auction business have now cooled noticeably.
The most coveted luxury watches as an investment
In the middle of the general market correction, some watch models protrude as true Valuer out of here. The Rolex Oyster Perpetual Turquoise Celebration (model 124300) lists the list of increases in value. With an original sales price of only 6,500 euros, it is traded for an impressive 17,184 euros today – an increase in value of a whopping 165%.
The Audemars Piguet Royal Oak (model 15416ce.oo.1225ce.01) is even more impressive in absolute numbers. From the retail price at 99,900 euros, it increased to 250,671 euros on the secondary market, which corresponds to an increase in value of 151%.
Patek Philippe Aquanaut (model 5968a) also proves its status as a coveted collector’s item. Originally available for 76,940 euros, it now achieves 125,180 euros – an increase of 128% compared to the new price.
Classics remain solid investments: Patek Philippe Nautilus Stahl (model 5811/1g) has doubled its value with an increase of 100% and is traded for 142,072 euros, while the original retail price was 71,030 euros. The Rolex Daytona White (model 126500LN), which has risen from 15,500 euros to 30,935 euros, is similarly in demand – also a doubling of the value.
What watching investors should pay attention to
For investors who want to invest in luxury watches, several factors are of crucial importance. In the first place there are exclusivity and rarity – the less often a model, the higher its value increase potential.
With the established brands Patek Philippe, Rolex and Audemars Piguet, you move on comparatively safe terrain. Diversification of the portfolio is just as important as with Crypto-Investments.
Limited editions and special models are particularly promising, since they are only available in limited numbers from the outset. The condition and completeness also play an important role: a watch with original accessories such as box and papers as well as exclusively original parts achieves significantly higher prices than an incomplete specimen.
The authenticity and provenance of a watch are further crucial criteria. A complete documentation of the origin can significantly increase the value, especially if the watch has an interesting story or prominent previous owner.
Experts advise you to take a long -term perspective at watch investments instead of relying on short -term speculation gains. In addition, buyers should also pay attention to their personal preferences.
A frequent advice from experts is: Buy watches that you like yourself – so you will enjoy your investment even if the hoped -for financial profit does not apply immediately.
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